Weekly bazaar for marketing

Integrated Livestock Producers Association (ILPA), a registered society of KVK, Kancheepuram has initiated a revolutionary marketing concept of “Rainbow weekly bazaar” for marketing agricultural and livestock produce.

The farmers of Kancheepuram District after the skill based training ventured into agriculture and allied enterprises but found it difficult to market their produce individually.

Registered association

Hence they joined together to form a registered Association so as to facilitate themselves and fellow farmers in production and to market their produce under one umbrella and is the first of its kind in the state wherein a farmers’ association has joined hands with KVK to market the farmers’ produce.

Krishi Vigyan Kendra, Kattupakkam, Kancheepuram District is functioning under the administrative control of Tamil Nadu Veterinary and Animal Sciences University and has provided adequate space at ATIC campus, Kattangulathur for the farmers to put up stalls and display their produce and products for sale.

In the initial phase, 30 farmers had contributed Rs. 5,000 each to set up temporary stalls at the Bazaar to market their produce.

A project proposal has been submitted to NABARD for erecting stalls with adequate infrastructure.

Boost morale

“This set up will boost the morale of the farmers , entrepreneurs and rural youth to involve in agricultural and livestock production aggressively. The main objective of the bazaar is to facilitate marketing of agricultural, livestock produce and value added products of farmers directly to the consumers/fellow farmers without middlemen’s involvement.” says Dr. P. Kumaravel, Professor and Head Krishi Vigyan Kendra, Kattupakkam.

The market at the KVK – ATIC campus Kattangulathur will function every Saturday from 6.00 a.m to 6.00 p.m.

A wide range of agricultural and livestock products will be available for sale.

For details interested persons can contact the office of the Programme Coordinator & Professor and Head, Krishi Vigyan Kendra, Kattupakkam, Kanchipuram District, phone: 044 – 27452371, email: kvkkpm@yahoo.co.in and Mr. L. Ramesh, Secretary, (ILPA), Phone: : 8939963163 / 8925634947.

http://www.thehindu.com/todays-paper/tp-features/tp-sci-tech-and-agri/weekly-bazaar-for-marketing/article6616526.ece