Famous Five
Epic Weddings: A full-service
wedding and event planner, it has managed to capture face-to-face
business through a mobile friendly website and Google AdWords.
Easy
Mosquito Net: Marketing their wares online has enabled them to increase
their clientele several fold and customer base outside Chennai. http://easymosquitonet.com/
LifeCell:
The most interesting of the five, India’s first and largest umbilical
cord stem cell bank started using Internet to reach pregnant couples a
few years ago with spectacular results. They have been able to convert
over 65 pc of leads through the Internet to appointments.
Stayzilla.com:
Founded in 2005, the company started investing almost 80 pc of their
marketing investment in online channels. Online leads are now among
their top four converting channels in their marketing mix.
Nivetha
Enterprises: The manufacturer and importer/exporter of Paper Sheeter
knives and saws has managed to use online marketing to scale up business
and increase brand awareness.
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