Sunday, March 10, 2019

fruitcake Bakery in Hyderabad

Bakery in Hyderabad’s upscale Banjara Hills. I am at one of the two dozen outlets that the famous Karachi Bakery has across the city. For visitors flying out from the shiny Hyderabad Airport, carrying back the yellow box with the pink and blue logo and the quirky tagline ‘Hyderabad world famous’ is de rigueur. To a Hyderabadi, the buttery, crumbly square biscuits with bits of fruit tastes especially like home.

In a bylane near the outlet in Moazzam Jahi Market is the central bakery from where the goodies are made and dispatched across the city and the country. Ramnani is sitting inside his office when we meet. Dozens of varieties of bread, biscuits and cakes are being baked, packed and inventoried. 
We used to sell loose biscuits for 2 per kilo. Now it costs Rs 240per kilo.

A millet and almond cookie. “It is tailor-made for health-conscious people. I didn’t study catering or baking. Whatever I know I learnt from my grandfather and my family.” Plugging into the health rage was the next smart move: From oatmeal atta to multi-grain, Karachi Bakery has it all.

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