Ragi, coconut,
jaggery. These are the mainstays of Vijay Sweets, an 11month-old business in
Coimbatore that has given much-loved traditional sweets and savouries a vegan
spin. Founded by Aravind B in early 2018, the shop delivers a range of treats
to 1,900 pincodes around the country. But their reputation rests on their soft,
almost crumbly Mysore pak.
“Mysore pak
is basically made with ghee,” explains Aravind during a short visit to Chennai,
“But we have removed the ghee and replaced it with coconut milk. So it has the
same texture and taste of a ghee Mysore pak, but has no animal products, and
also much fewer calories.”
One
tentative bite of this dessert reveals the familiar, rich sweetness that most
of us have grown up loving: the vegan recipe has nothing in it to alienate
old-school aficionados. And it shows.
“We sold
close to four tonnes of Mysore pak alone, this Diwali,” boasts Aravind. In
addition, there are four varieties of and 45 varieties of like and
all made in
Vijay Sweets’ “completely vegan kitchen”.
“I’ve been
a vegan for six years now, so I wouldn’t do anything that is non-vegan,” he
says. It just made logical sense to him.
“I was an
animal lover from the beginning, and used to rescue animals. I have been a
volunteer for Humane Animal Society since 2011; I help get these creatures
adopted. So eating one animal and saving another didn’t. https://vijaysweets.com/index.php
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