DRESSING UP IN DIOR

 Secret Dresser (http://secertdresser.com/) as a plan to make premium designer and luxury items more accessible.

            Secret Dresser is a platform to buy and sell pre owned luxury products. The aim is to increase rotation of products, which will ultimately benefit society and the planet by saving resources.

            “Buyers can simply shop from the variety available at their convenience in a few simple clicks. The listed products have all been evaluated and authenticated. This helps people save time and money, because the items are at discounted price and you don’t have to hunt for lookalikes, which are hard to find.”

            Among the Indians names are Rohit Bal, Sabyasachi, Anita Dongre, Raghavendra Rathore, Shane & Falguni among others.

            Dior, Dolce & Gabbana, Armani, Vivienne Westwood, Ted Baker are just few of the many international names.

            For those worried about the authenticity of what they’re buying, Mirchandani offers an assurance.

            “We have a multi-layered authentication process to ensure originality and quality. We have partnered with an international authentication company. The sellers first send us the pictures of the item, Once collected, the products undergo process for validation of quality and originality. Only after that are they listed on the portal at discounted prices. Once the product is sold, the payment is transferred to the seller’s account.” Asked about the difficulties she has faced, Mirchandani mentions that fighting the notion of things being “second hand” was the main block.

            Finally, the name: Why Secret Dresser? “Because we offer 100 per cent confidentiality. We protect buyer’s identities. So no one will know if what you’re wearing is new or not,” she says.